Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, editors Li and Leckenby (2000) defined interactive advertising as the `paid and....
Found on
http://en.wikipedia.org/wiki/Interactive_advertising
Advertising which allows for viewer interaction with on-screen image using the remote control handset in order to access further information or other materials. Interactive advertising is restricted to digital television services.
Found on
http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none
No exact match found.
